SEO Internatinal Conference
Over the past 90 days, SIC’s social media strategy achieved significant milestones, effectively increasing visibility, engagement, and audience reach. By focusing on a mix of content formats, SIC demonstrated an impressive ability to connect with non-followers, showcasing the brand’s potential for growth through strategic digital initiatives.

Objectives:
- To enhance SIC’s social media presence and visibility across platforms.
- To engage a broader audience beyond existing followers.
- To identify and optimize high-performing content formats for sustainable growth.
Performance Highlights:
Total Views and Reach:
- SIC garnered 92,948 views across all content formats, a testament to its engaging and diverse content strategy.
- The account reached 17,671 unique accounts, with 57.7% of engagement coming from non-followers, indicating strong potential to attract new audiences.
Content Performance Breakdown:
Reels:
- Contributed 39.2% of total views, emerging as the top-performing content format.
- High potential for virality and engagement, particularly with non-followers.
Live Videos:
- Minimal contribution of 0.1%, signaling an area for strategic improvement to maximize real-time engagement
Posts:
- Contributed 29.6% of views, maintaining steady engagement with a mix of audiences.
Stories:
- Accounted for 31.1% of total views, effectively engaging both followers and non-followers.
- Demonstrated strong interaction opportunities through quick, digestible content.
Insights and Key Learnings:
Strength in Reels:
- Reels proved to be the most impactful format for reaching new audiences and driving engagement.
- Their shareable nature makes them a key asset in future campaigns.
Balanced Engagement Across Stories and Posts:
- Stories and posts performed consistently well, providing opportunities for regular audience interaction.
- Stories, in particular, offer potential for deeper engagement through polls, Q&A sessions, and interactive elements.
Opportunity in Live Videos:
- Live videos showed minimal performance, presenting a clear area for improvement.
- Optimizing live sessions with engaging topics, guest speakers, or exclusive announcements could drive greater participation.
Recommendations:
Double Down on Reels:
- Increase the frequency of Reels focusing on trending topics and engaging visuals to attract and retain non-followers.
- Incorporate user-generated content and behind-the-scenes footage to enhance relatability.
Content Diversification:
- Continue experimenting with different formats to understand audience preferences and engagement patterns.
Leverage Stories for Real-Time Engagement:
- Utilize interactive features like polls, quizzes, and “ask me anything” sessions to foster stronger audience connections.
- Highlight milestones, upcoming events, and quick updates to keep followers engaged.
Revamp Live Content Strategy:
- Plan live sessions around high-interest topics, such as expert discussions, tutorials, or industry trends.
- Promote live videos in advance to ensure greater participation and visibility.
Results and Impact:
Audience Growth:
- Reels proved to be the most impactful format for reaching new audiences and driving engagement.
- Their shareable nature makes them a key asset in future campaigns.
Increased Engagement:
- A diverse content mix drove a balance between virality (Reels) and sustained interaction (Stories and posts).
Opportunities for Optimization:
- Insights revealed areas for improvement, such as live content, which can be refined for stronger audience participation.